Welcome to the Starting Line

Engine. Motor. Powertrain. Muscle. Call it what you will. But to us, that’s just the start of the story. What you choose to do with that power and wherever you choose to take it? That’s what really matters.
A pack shot of Ford vehicles including Super Duty®, Bronco®, Mustang Mach-E®, Explorer®, and Maverick®

2024 Mustang Mach-E® shown with extra cost color option.

Find The Power That’s Best for You

From tire-squealing and dust-kicking… to kid-shuttling, load-hauling, and commute-crushing. Everybody’s driving needs are different. Let us help you choose the perfect engine that fits your life. Whether it’s high-octane, high-voltage, or something in-between.

Gas + EcoBoost®

A pack shot of Ford vehicles including Bronco® Sport, Explorer® and Maverick®

Peak Petroleum Performance

EcoBoost engine technology combines turbocharging, direct fuel injection and twin independent variable camshaft timing (Ti-VCT). It results in a smaller gas engine that pushes out impressive power. Today, you’ll find EcoBoost available on nearly every Ford vehicle we make. Of course, the classic, naturally aspirated gas engine is still available, too... as Ford Mustang® and F-Series® trucks push traditional engine technology to new limits.

Hybrid

A Ford F-150® Platinum® truck seen in a desert environment

The Best of Both Worlds

Hybrid technology uses both a gas engine and an electric motor. You get the long-distance peace of mind that gas power delivers. For shorter everyday trips, you’ll see many benefits of electrification—including potential fuel economy savings over comparable gas-powered models. Ford Maverick® and Ford F-150® offer hybrid models. In addition to basic hybrids, Ford Escape® also offers a Plug-In Hybrid for daily electric-only driving.

Electric

Split screen shot of a Mustang Mach-E® and an F-150 Lightning®

2024 F-150 Lightning® shown with extra cost color option.

Zero-Emission* Exhilaration

Experience the dazzling technology at your fingertips. Feel the spirited performance that EV torque effortlessly delivers. And see how a Ford EV can make a positive impact on your daily budget, including your chance to say “goodbye” to lines at the local gas station. Making the change can be surprisingly easy. Whether you’re charging at home, or plugging into the The BlueOval Charge Network — the largest public charging network in North America.**

*Based on EPA tailpipe rating. Visit www.fueleconomy.gov for more information.
**Based on original equipment manufacturers (OEM) / automotive manufacturers that sell all-electric vehicles and have active charging networks. Department of Energy data as of January 15, 2024 used. Numbers subject to change. FordPass®, compatible with select smartphone platforms, is available via download. Message and data rates may apply.

Diesel

A diesel Super Duty® truck towing an excavator on a two lane road

The Drive to Work Harder

Hauling and towing. Pushing and pulling. Diesel-powered Ford Super Duty® trucks are often pressed to their limit over the course of a workday. And to get the job done, power is prioritized above all. Diesel fuel is more energy dense than gasoline, since it’s refined differently – to help you to meet the daily demands of business.

When properly equipped. Max towing varies based on cargo, vehicle configuration, accessories, and number of passengers.


What's the right powertrain for me?

A pack shot of various Ford vehicles

Get Directions

1605 North Service Road East, Ruston, LA, 71270
Jim Taylor Ford 32.540808, -092.618319.